Built with Clay01 / The challenge
A good contact starts with
the right company.
For TitanX’s own go-to-market team, effective targeting starts with an early decision: which companies are worth pursuing?
Evan Dunn, Head of Marketing at TitanX, approaches prospecting in two stages: qualify the account, then qualify the contact. His team targets B2B organizations that cold call other businesses. A company’s size, industry, and business model all help determine whether it fits.
“If you pick the wrong accounts it doesn't really matter if the contacts are the right fit or right title.”
Evan Dunn · Head of Marketing, TitanX
Incomplete company records make those decisions harder. Before moving into contact research and enrichment, the team needs enough company context to assess an account.
02 / The workflow
Company context, before
contact research.
CompanyEnrich sits near the beginning of TitanX’s Clay-based workflows. The team uses website-based company enrichment and LinkedIn company page lookups to build more complete account profiles.
That information supports account qualification before records move into downstream contact workflows.
- 01 / Company recordsStart with the account
Company websites and existing CRM records.
02 / CompanyEnrichFill in the company context✓Company information to support qualification.
- 03 / TitanX qualificationDecide which accounts fit
Assess the company before moving on to contacts.
- 04 / Contact enrichmentFind the right people
Continue with the downstream contact workflow.
This is a recurring part of the team’s process. TitanX uses CompanyEnrich in daily workflows for company-data cleanup, segmentation, and ongoing account enrichment.
03 / The impact
Filling the gaps in
everyday CRM workflows.
One of CompanyEnrich’s clearest contributions is supplying company information that is missing from TitanX’s existing workflows.
“CompanyEnrich fills in missing company data on 40 to 60% of our CRM records.”
That makes CompanyEnrich useful beyond initial list building. It supplies missing company context within the processes the team already runs, helping turn incomplete records into inputs for qualification and segmentation.
04 / Why CompanyEnrich
A practical fit for
a workflow that runs daily.
Affordability matters when enrichment runs regularly. Evan describes CompanyEnrich as fulfilling a company-enrichment role he associates with larger data providers, at a lower cost.
“CompanyEnrich serves as what a ZoomInfo company enrichment step might look like for me, way less expensively.”
Evan Dunn · Head of Marketing, TitanX
The result is a recurring enrichment step embedded in TitanX’s prospecting process. CompanyEnrich supplies the account information; TitanX uses it to assess fit and prepare its lists for contact enrichment.
For Evan’s team, the sequence matters: understand the company, decide whether it fits, then find the right people.
